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This course integrates digital media into marketing and communications’ strategies.
The new digital ecosystem has generated a new type of consumer who is more demanding and more conscious of his/her power vis-à-vis brands. That’s why traditional marketing and advertising methods no longer serve us well and it is necessary to approach online communications from another perspective. And that change starts at ICEMD.
This is an Intensive Course given by currently active digital experts and during which you will learn how to communicate your product or service successfully via internet and new digital media (mobile marketing, geo-location, digital TV, etc.). You will also learn about subjects such as usability, SEO and electronic marketing.
With a methodology based on practical learning and real-life applicability, this course will award you a diploma that will allow you to access higher degrees at ICEMD and to fine-tune your training in a personalized fashion.
Do you want to be a Digital Marketing expert?
You will learn how to create and set up a Digital Marketing Plan
You will learn how to design a website oriented towards maximizing users’ experience
You will become familiar with fundamental Digital Marketing techniques for incorporation into your marketing strategy
You will become a master in capturing and qualifying clients and then maintaining their loyalty via digital platforms
You will work with real cases from real companies
You will have at your disposal a virtual classroom 24/7
This course has been conceived for professionals who wish to improve or consolidate their activities within the fields of marketing and media communications:
Those in charge of eMarketing.
Those in charge of Technologies.
Those in charge of Marketing and Communications.
Those in charge of Advertising.
Project Managers, Analysts, programmers.
Those in charge of electronic marketing.
Professionals working in or responsible for business development.
Agency and interactive consulting professionals.
Managers at Small and Mid-sized Companies.
Customer Acquisition Customer Loyalty Digital Legislation Digital Marketing Strategy e-Commerce Strategy Estrategia Redes Sociales Mobile Marketing Optimización de la Adquisición y Conversión Plan de Marketing Digital ROI in Digital Environments SEM SEO Social Media Strategy Usability Web Analitycs